C World
Identity & Branding, Packaging, Print
C World represents the delightful venture of Meera Salwi, a software developer turned baker, who has nurtured it into a flourishing
home-based bakery. Drawing inspiration from the very essence of indulgence – the alluring cascade of melted chocolate – I crafted its visual identity, encapsulating the essence of C World's delicious desserts.
In typography, ball terminals is the design feature where the end of a stroke resembles a ball. This concept has been creatively used to craft a distinctive logo, drawing inspiration from the elegant descent of a melted chocolate.
Each curvaceous line and contour of the pattern mirrors the graceful descent of liquid chocolate, evoking a sensory delight that resonates with the bakery's scrumptious offerings.
It not only adds a visual feast to packaging, menus, and digital platforms but also forms
an unforgettable connection between consumers and the brand's irresistible treats.
